澳士蘭屋頂盒牛奶包裝設計
項目:澳士蘭·屋頂盒白領精系列裝包裝設計(一)
品牌:澳士蘭



品牌:澳士蘭
北斗設計深耕中國食品市場,為客戶提供品牌策略+創意設計服務
分析:澳士蘭屋頂盒白領精裝系列包裝設計,凈含量是200g,面對的消費人群是成人群體,而且對于生活方面有自己品質追求,所以在設計的過程中,我們的策略有意避開了卡通版的表現形式,通過從logo里面延伸出一個簡潔的輔助圖形作為此系列包裝的元素,讓這個產品的包裝設計能夠顯示的更加穩重成熟,給到消費者一種品質如一的感覺,體現出澳士蘭專注生產高品質乳品。設計風格是屬于整個澳士蘭的家族形象里面,簡潔時尚,色彩新鮮,清新。
Beidou design deep Chinese food market, providing customers with the brand strategy + creative design services
Analysis: Macao silan roof box of white-collar hardcover series packaging design, net content is 200 g, in the face of consumer groups are adult group, and pursuit for life have their own quality, so in the process of design, our strategy to avoid the cartoon version of the form, through the logo inside the extended a simple auxiliary graph as the series packing element, make the product packaging design to display more sedate and mature, give to the consumer a sense of quality consistent, manifests the Macao silan focused on producing high quality dairy products. Design style is to belong to the whole macau silan family image, concise fashion, color fresh, pure and fresh.


